Choose for your routine

Best Shampoo for Curly Hair

TheWashDay editorial · Updated · From the makers’ own pages · How we compare

For your everyday wash, the twenty-six cleansers here differ in whether the maker wants one lather or two (Curlsmith says repeat; PATTERN, tgin and Mielle say repeat if needed), how much to use (OLAPLEX gives 2.5 mL as an average, Mielle a dime-sized amount) and bottle sizes from 3 fl oz to a liter.

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Choose for the wash you want

For one wash, with an optional repeat

PATTERN Hydration Shampoo

3 fl oz / 9.8 fl oz / 25 fl oz

PATTERN directs one thorough rinse and makes the second wash your choice, so the routine can stop after one lather.

Why this one

For shampooing twice

Curlsmith Essential Moisture Shampoo

Mini 3 oz / Full 12 fl oz

Curlsmith explicitly directs a repeat before conditioner, so choose it only when two lathers fit this wash.

Why this one

Repeat if there is buildup

tgin Moisture Rich Sulfate Free Shampoo

13 fl oz

tgin says to shampoo again if there is excess buildup. The regular 13 fl oz bottle is followed by rinse-out conditioner.

Why this one

If you want a set amount (2.5 mL a wash)

OLAPLEX No.4 Bond Maintenance Strengthening Shampoo

Travel 100 mL / Full 250 mL / Jumbo 525 mL / Liter 1000 mL

OLAPLEX gives 2.5 mL as an average application amount. Use it to try the cost calculator, then replace it with the amount you actually use.

Why this one

For a wash without shampoo

As I Am Coconut CoWash Cleansing Conditioner

16 oz

As I Am’s co-wash replaces the shampoo on that wash: massage it into the scalp, detangle, then rinse it all out.

Why this one
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Compare them side by side

Prices are from each maker’s own store, checked . Rows showing sizes only are from makers whose own store gave us no price.

Maker directions, sizes and label details for each product
Product How to use it Its job Sizes and maker’s price On the label Where to buy
Shampoo PATTERN Hydration Shampoo Compare with Curlsmith Essential Moisture Shampoo Add to my routine Rinse thoroughly; repeat if desired. Your regular wash
  • 3 fl oz: $12.00 ($4.00/fl oz)
  • 9.8 fl oz: $22.00 ($2.24/fl oz)
  • 25 fl oz: $45.00 ($1.80/fl oz)
Fragrance listed · Protein: Hydrolyzed Vegetable Protein PG-Propyl Silanetriol · Silicone: Amodimethicone Check price on Amazon View at PATTERN
Shampoo Curlsmith Essential Moisture Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Massage the cleanser through the scalp and hair, then rinse until clear. Your regular wash
  • Mini 3 oz: $12.50 ($4.17/oz)
  • Full 12 fl oz: $26.00 ($2.17/fl oz)
Fragrance listed · No protein named · No silicone named Check price on Amazon View at Curlsmith
Shampoo tgin Moisture Rich Sulfate Free Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Apply through hair and scalp, then rinse well. Your regular wash
  • 13 fl oz: $16.99 ($1.31/fl oz)
Fragrance listed · No protein named · No silicone named Check price on Amazon View at tgin
Shampoo OLAPLEX No.4 Bond Maintenance Strengthening Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Apply to wet hair, lather thoroughly, and rinse well. Your regular wash
  • Full 250 mL: $34.00 ($4.02/fl oz)
Fragrance listed · Protein: Hydrolyzed Vegetable Protein PG-Propyl Silanetriol · Silicone: Amodimethicone, Divinyldimethicone/Dimethicone Copolymer Check price on Amazon View at OLAPLEX
Shampoo Mielle Pomegranate & Honey Moisturizing and Detangling Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse well with warm water and repeat if needed. Your regular wash
  • 12 oz: $12.99 ($1.08/oz)
  • 32 oz: $29.99 ($0.94/oz)
Fragrance listed · Protein: Hydrolyzed Wheat Protein, Silk Protein · No silicone named View at Mielle
Shampoo Mielle Rosemary Mint Strengthening Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse well with warm water and repeat if needed. Your regular wash
  • 3.2 oz: $3.99 ($1.25/oz)
  • 12 oz: $9.99 ($0.83/oz)
  • 20 oz: $15.99 ($0.80/oz)
Fragrance listed · No protein named · No silicone named View at Mielle
Shampoo Not Your Mother's Curl Talk Clean Slate Daily Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse well. Your regular wash
  • 9.7 oz: $10.99 ($1.13/oz)
Fragrance listed · No protein named · No silicone named View at Not Your Mother's
Shampoo Aussie Miracle Curls Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse out well. Your regular wash 12.1 fl oz / 26.2 fl oz / 30.4 fl oz Fragrance listed · No protein named · Silicone: Dimethicone View at Aussie
Shampoo As I Am Coconut CoWash Cleansing Conditioner Compare with PATTERN Hydration Shampoo Add to my routine Detangle with a wide-tooth comb from ends to roots, rinse out completely and follow with a conditioner. Your regular wash
  • 16 oz: $8.99 ($0.56/oz)
Fragrance listed · No protein named · No silicone named View at As I Am
Shampoo Ouidad Curl Quencher Moisturizing Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse, then follow with a conditioner. Your regular wash
  • 8.5 oz: $24.00 ($2.82/oz)
  • 33.8 oz: $60.00 ($1.78/oz)
Fragrance listed · Protein: Hydrolyzed Wheat Protein · No silicone named View at Ouidad
Shampoo Jessicurl Hair Cleansing Cream Compare with PATTERN Hydration Shampoo Add to my routine Finger-comb the lather through the length of your hair and rinse well. Your regular wash
  • 2 oz: $8.80 ($4.40/oz)
  • 8 oz: $19.95 ($2.49/oz)
  • 32 oz: $58.75 ($1.84/oz)
No fragrance named · No protein named · No silicone named View at Jessicurl
Shampoo Innersense Organic Beauty Hydrating Cream Hairbath Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly. Your regular wash
  • 2 oz: $10.00 ($5.00/oz)
  • 10 oz: $30.00 ($3.00/oz)
  • 32 oz: $72.00 ($2.25/oz)
No fragrance named · Protein: Hydrolyzed Quinoa, Hydrolyzed Rice Protein · No silicone named View at Innersense Organic Beauty
Shampoo Giovanni Curl Habit Curl Defining Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly. Your regular wash
  • 13.5 oz: $13.99 ($1.04/oz)
  • 24 oz: $21.99 ($0.92/oz)
Fragrance listed · No protein named · No silicone named View at Giovanni
Shampoo Kristin Ess Moisture Rich Curl Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse well before conditioning. Your regular wash 10 fl oz Fragrance listed · Protein: ARGININE, ASPARTIC ACID, GLYCINE, ALANINE, SERINE, VALINE, ISOLEUCINE, PROLINE, THREONINE, HISTIDINE, PHENYLALANINE · No silicone named View at Kristin Ess
Shampoo DevaCurl No-Poo Original Compare with PATTERN Hydration Shampoo Add to my routine Apply to the scalp and scrub in with your fingertips. Your regular wash
  • 12 oz: $28.00 ($2.33/oz)

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Fragrance listed · No protein named · No silicone named View at DevaCurl
Shampoo Cantu Ultra Moisture Nourishing Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Work it into a rich lather, then rinse thoroughly. Your regular wash Not published Fragrance listed · No protein named · No silicone named View at Cantu
Shampoo Maui Moisture Curl Quench + Coconut Oil Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly. Your regular wash Not published Fragrance listed · No protein named · No silicone named View at Maui Moisture
Shampoo Rizos Curls Hydrating Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly. Your regular wash
  • 10 fl oz: $22.00 ($2.20/fl oz)
Fragrance listed · No protein named · No silicone named View at Rizos Curls
Shampoo Camille Rose Curl Love Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly, and repeat if needed. Your regular wash
  • $12.59, size not named
Fragrance listed · No protein named · No silicone named View at Camille Rose
Shampoo The Doux SUCKA FREE Moisturizing Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Get your hair soaking wet. Your regular wash
  • $14.99, size not named
Fragrance listed · Protein: Silk Amino Acids · No silicone named View at The Doux
Shampoo OLAPLEX Nº.4CURL Bond Shaper Hydrating Curl Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Apply to wet hair, lather and rinse. Your regular wash
  • Full 250 mL: $34.00 ($4.02/fl oz)
Fragrance listed · Protein: sh-Oligopeptide-281 SP · No silicone named View at OLAPLEX
Shampoo SheaMoisture Coconut & Hibiscus Curl & Shine Hair Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly. Your regular wash Not published Fragrance listed · Protein: Sodium Lauroyl Hydrolyzed Silk · No silicone named View at SheaMoisture
Shampoo SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly, and repeat if needed. Your regular wash Not published Fragrance listed · Protein: Hydrolyzed Rice Protein, Hydrolyzed Wheat Protein, Hydrolyzed Keratin · No silicone named View at SheaMoisture
Shampoo Bouclème Curl Cleanser Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly, then follow with conditioner. Your regular wash
  • 100 mL: $17.00 ($5.03/fl oz)
  • 300 mL: $28.00 ($2.76/fl oz), sold out there
  • 1 liter: $73.00 ($2.16/fl oz)

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No fragrance named · No protein named · No silicone named View at Bouclème
Shampoo Bouclème Fragrance Free Curl Cleanser Compare with PATTERN Hydration Shampoo Add to my routine Rinse thoroughly, then follow with conditioner. Your regular wash
  • 300 mL: $28.00 ($2.76/fl oz)

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No fragrance named · No protein named · No silicone named View at Bouclème
Shampoo Curlsmith Fragrance-Free Shampoo Compare with PATTERN Hydration Shampoo Add to my routine Massage gently but firmly, then rinse until the water runs clear. Your regular wash
  • Full 12 oz: $26.00 ($2.17/oz)

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No fragrance named · No protein named · No silicone named View at Curlsmith

We haven’t used or tested these products. Every fact comes from the maker’s own page, and commissions never change the order.

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Choose your usual wash or a clarifying wash

For a usual wash, choose one regular shampoo. The differences below are how you lather, whether to repeat and the available bottle sizes.

If you want to remove buildup after swimming or hard-water exposure, first decide whether you need a clarifier. It replaces your regular shampoo for that wash.

PATTERN or Curlsmith: one lather or two?

PATTERN Hydration Shampoo is massaged through wet scalp and hair, adding water as needed, then rinsed thoroughly. A second wash is optional. The Original scent comes in 3, 9.8 and 25 fl oz sizes.

Curlsmith Essential Moisture Shampoo goes on wet hair and scalp. Its directions say to rinse and repeat before conditioner. Choose it if you want a two-lather wash. US sizes are 3 and 12 oz; packaging may differ during the brand’s transition.

tgin or OLAPLEX: repeat as needed or measure your amount

tgin Moisture Rich Sulfate Free Shampoo goes through thoroughly wet hair and scalp, then rinses out. Repeat if there is excess buildup. This comparison covers the 13 fl oz bottle.

OLAPLEX No.4 is emulsified in your hands, applied to wet hair, lathered and rinsed. Its directions do not call for a second lather. OLAPLEX gives 2.5 mL as an average application and says it can be used daily or as often as you wash; your own amount may differ.

Compare ingredients and the bottle you will buy

All four ingredient lists include fragrance. PATTERN Original and OLAPLEX also list silicones and protein-related ingredients; the Curlsmith and tgin lists do not. These differences can help you avoid an ingredient, but they do not rank cleansing or moisturizing performance.

Check the bottle you receive if an ingredient matters to you. PATTERN Palo Santo is a separate scent, and Curlsmith warns that packaging and formulas may differ during its transition.

Work out how much each wash costs

Measure the amount you use. For OLAPLEX, you can start the calculator with its 2.5 mL average and replace it with your own amount. For the other three, enter your own measurement.

Count both lathers if you shampoo twice. Keep grams and milliliters separate: weight and volume are not interchangeable.

Eleven more cleansers, including three co-washes

Mielle Rosemary Mint is the only new one with an amount: a dime-sized squeeze, repeated if needed. Mielle’s Pomegranate & Honey asks you to finger-comb while it lathers, and Not Your Mother’s Clean Slate is described for daily use.

As I Am Coconut CoWash is a cleansing conditioner: it takes the shampoo’s place on that wash, massaged into the scalp, then rinsed out completely. On the labels, Aussie Miracle Curls lists Sodium Lauryl Sulfate and Dimethicone, and Mielle Pomegranate & Honey and Ouidad Curl Quencher list hydrolyzed wheat protein.

Bouclème’s Curl Cleanser and its fragrance-free version are co-washes too: massage some into your scalp with your fingertips, work more along the lengths, detangle loosely, rinse and follow with conditioner. Bouclème says one to three times a week for the scented one. SheaMoisture’s Coconut & Hibiscus Curl & Shine and Jamaican Black Castor Oil shampoos say to lather and repeat if necessary; SheaMoisture also calls the castor oil one a clarifying shampoo but gives it no schedule, and its label lists hydrolyzed rice, wheat and keratin proteins. Curlsmith’s Fragrance-Free Shampoo asks for two lathers, like its Essential Moisture Shampoo.

Add one shampoo to your routine

Follow your shampoo with one conditioning step. If you repeated tgin because of excess buildup, decide again on the next wash instead of automatically shampooing twice every time.

For a post-swim or hard-water wash, the guide below explains clarifier options and waiting periods after color or smoothing treatments.

Questions before your next wash

Does “best” mean these products were tested?

No. Compare maker directions, package information and stated limits. No product is ranked by hands-on results or commission.

What if my package lists different ingredients?

Go by the label on the one you bought. Makers change formulas now and then, and the list on their website is for comparing, not an allergy-safety check.

Updated · The sources for this guide are on our Sources page. Report a changed detail.

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