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Maker prices, size by size

What curly-hair products cost per ounce

TheWashDay editorial · Updated · Prices from each maker’s own store · How we work it out

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113 products from 21 makers’ own stores, priced per ounce size by size. An ounce costs from $0.56/oz (As I Am Coconut CoWash Cleansing Conditioner, 16 oz) to $31.55/fl oz (OLAPLEX Nº.7 Bonding Oil, 30 mL). On every one of the 61 priced in more than one size, the biggest size is the cheapest per ounce; it costs a median 45% less per ounce than the smallest.

Products at $1 an ounce or less Work out what a wash costs you Every size and price (CSV)

One dot per size, on one scale for every product; the cheapest size per ounce. Further right costs more per ounce.

Shampoos and co-washes (18)

Clarifying shampoos (10)

Rinse-out conditioners (18)

Deep conditioners and masks (14)

Leave-in conditioners (12)

Gels, foams and curl creams (25)

Protein treatments (3)

Heat protectants (4)

Hair oils (5)

Curl refreshers (4)

How we work it out

Each price is the one the maker’s own store charges for that size, read between and (each product page gives its own day). We divide it by the size the maker prints. Shop and Amazon prices aren’t used, and a markdown is shown as one.

A size in fluid ounces or milliliters is priced per fluid ounce. Some makers print just “oz” without saying whether it means fluid ounces or weight, and those are priced per “oz” as printed, so treat a gap of a few cents between the two as a tie. A price per ounce isn’t the price of a wash: how far an ounce goes depends on how much you use, so the cost-per-wash link on each line works that out from your own amount.

64 of the products we compare aren’t here because their maker sells only through other shops, or its store gave us no price for the sizes we list. Where a store priced only some sizes, the line shows those. Their pages still give every size and the maker’s directions.

Download every size and price as a spreadsheet (CSV)

The download lists every size we compare, priced or not, with the day each price was read and the maker’s store page, so you can check any line. A blank price means the store gave us none. A size the maker prints as plain “oz” is marked that way and priced per “oz” as printed, never counted as fluid ounces.