How to use it
- Start with clean, detangled hair and a leave-in conditioner.
- While hair is still wet, apply to small sections from root to tip and scrunch each section.
- Air-dry or use a hooded dryer on low, then fluff and separate once fully dry.
Pick one styling product to begin with. A foam and a strong-hold gel do not have identical instructions. See where this step fits .
Ingredients and formula details
Makers change formulas now and then. If the list on your bottle differs, go by your bottle.
- Fragrance / Parfum
- Listed
- Curly Girl Method
- Fits its ingredient rules: no sulfate, silicone, drying alcohol or wax on this label. What counts · More products that fit
- Hair texture, in As I Am’s words
- “especially suited to fine to medium strands and curl patterns from 2C to 3C”
- Hold, in As I Am’s words
- “Buildable hold: Medium to firm, depending on the amount applied”
Read the full ingredient list
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene
These are formula details, not predictions of conditioning, hold or how your hair will respond. Read about ingredient comparisons .
What the maker doesn’t say
The maker doesn’t say how much to use. Measure your usual amount once, and the cost calculator does the rest.
Every fact here comes from what As I Am publishes for this product; our sources page lists each one. Holding the product? Check its ingredient list.